Tommy Hilfiger x Homeboy Threads

This project proposes a collaboration between Tommy Hilfiger and Homeboy Threads that reimagines circular fashion through experiential retail, localized production, and community-driven storytelling. Combining textile reconstruction, workforce development, and immersive brand activation, the concept explores how large-scale fashion brands can make sustainability more visible, emotionally resonant, and culturally relevant. Through product design, systems thinking, and integrated marketing, the project positions circularity as both a functional infrastructure and a consumer experience. Access Full Process Book Here: https://canva.link/7ypcvidqsppzs9m